How to create PPC compaign on Amazon/#amazonshorts/#amazontraining/#payp...

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Today our topic is how to create PPC (Pay Per Click) this is amazon marketing compaign to boost your business on amazon and rank as well

this is the main segment of amazon platform because your ranking depend on your compaign strategy to rank your products and generate handsome amount of profit

and its require experience to become an expert in this segment

then go to advertising and select compaign amnager

Then click on add new compaign

there are three types of compaign

Then click on add new compaign

there are three types of compaign

First Sponsored products

its mean you can rank your products through keywrds and product targeting

Second sponsored brand

Help audience to discover your brand on amazon with rich engagement

Third Sponsored Display

Grow your business with relevant audience and off Amazon

Mine is sponsored produc tthen click on continue

add the group name if you want to remember your compaign in future

and then add the product

then two type of targeting types

First Automatic targeting

its depend on amazon ai which mostly require huge budget for targeted keywords

Second Manual Targeting

its depend on you and you can create your own keywords research list of your porduct according to keywords analysis criteria

then select it

there are two type of manual targeting

First keywords targeting

this option help you to target your products through keyword research on amazon

Second Product targeting

this option help you to target your products through competitor products you just need to put their ASIN ( Amazon Standard Identification Number) to target your neeche

Mine is keywords targeting

in this option you have three types

First Suggested

This option give you automatic suggested keywrods extract from amazon ai algorithem

Second Enter list

This option is depend on you and you can put your own targeted keywords according to keywords analysis criteria

Third Upload File

this option help you to save your time and upload on it through file of your keywords sheet

and also you have sub-option which is bid

three kind of bids

First suggested bids give you suggestion for bids and you can adjust it according to suggestion

Second custom bid you can customnise according to your budget

Third Default bids link all keywrds on same bid as you select as default bid

so i go for suggested bid

then three kind of filer

First Broad its target your product in broad way

Second Phrase its target your product through phrases

Third Exact its target your product according to close macth keyword which is directly target to your product

i select all because this is the starting stage of the product launching

and you can sort by order

so i select and enter the list

because i have my own product keyword research sheet of targeted keywords

and enter 11 to 15 top rated keywords

then after spending time on this compaign you will observe which keyword you need to remove or adjust the bid according to performance on it, etc

so open the sheet and copy the keywords and paste it

then click add keywords and you can see the list of keywords with bids and you can adjust too

and you can also add negative keywords for safe side to wasted of money on irrelevant keywords

the three type of budget strategy

Firsz Dynamic bids down only its lower your bids and less chances to convert to sale this option available mostly

For an example select this when your PPC spending is high and also product is ranked so you can go for it

Second Dynamic bids up and down amazon increase your bids when your ad is more likely to convert to a sale and same proces when your ad no more likely to convert to a sale then budget will be decrease

Third Fixed bids this option match to exact bid and adjust by manualy and cant be changed like other bids option